TIME

ACTIVITY

8:30am-9:00am

Registration and Breakfast from Jean Pierre Sancho, Brownes and coffee from Five Senses. 

9:00am-9:05

Welcome

9:05-9:50am

“The Current State of Blogging” with Adam Roberts (Amateur Gourmet, @amateurgourmet), Ed Charles (Tomato, @tomatom) and Russell Blaikie (Must Winebar, @mustwine) discussing restaurant reviews, social media and the future of blogging.

9:50pm-10:30am

Coffee – Fives Senses Interactive Workshop, @5Senses

10:30am-10.50am

Morning Tea from Littlesweet Baking

10.50am-11:30am

“Food Writing” with Adam Roberts (Amateur Gourmet, @amateurgourmet) and Anthony Georgeff (Manthatcooks, @manthatcooks) sharing their thoughts on what makes good food writing and providing some tips for delegates.

11:30am-12:10am

“Food and Mobile Photography” presentation by Simon Park (The Heart of Food, @theheartoffood) covering:

– The message and narrative of photography

– Making the most of your subject

– The importance of “the decisive moment”

- Some general tips and advice

12:10pm-1pm

“Food Issues – Eating local” with Kiren Mainwaring (Co-Op Dining, @ChefKiren), Paul Kilmurray (Urban Locavore, @UrbanLocavore) and Sophie Budd (Taste Budds, @ChefSophieBudd) discussing why it’s important to eat locally, what issues the local food industry faces and where they source their food.

1pm-2pm

Lunch from European Foods

2:00pm-2.30pm

“Mobile Blogging” presentation by Thang Ngo (Noodlies, @ThangNgo).

The exponential growth of online and its massive impact caught everyone by surprise. Traditional media weren’t agile in their response, leaving a gaping opportunity for the phenomenal rise of bloggers.

Today the game has changed. Mobile is a new and unstoppable digital wave. How traditional media and bloggers respond will have a dramatic impact on their future relevance.

2.30pm-3:10pm

“Legal Issues” presentation by Michael Tucak, @creativelegal (Principal Lawyer at creative|legal, Perth intellectual property and arts law firm) will talk about the legal and intellectual property matters you need to know about and how they affect your blogging, and taking it further with e-books and e-publishers.

Eat, Drink, Blog – enjoy your cake without the lumpy bits

It’s all fun until someone chokes on the pork knuckle. By taking some time to understand legal basics, you can avoid that choking feeling – what material you can put on your blog, who can use your blog, and how to protect what’s yours, and avoiding reputation damage through non-disclosure – and what to consider if you decide to publish an e-book, whilst leaving plenty of time for desert.

3:10pm-3:30pm

Afternoon Tea from Red Hot Spatula

3:30pm-4:15pm

“Ethics and Working with PR” with Phil Lees (The Last Appetite, @phil_lees) and Cynthia Chew (The Food Pornographer, @TFPtweets) discussing:

– Why do people choose to or not choose to work with PR?

– What implications has PR had on the blogging scene over the past few years?

– Ethics of disclosure for blogs and twitter

– Objectiveness of PR blog posts

- Effectiveness of PR and blogs

4:15pm-5:00pm

“Opportunities from Blogging” with Adam Roberts (Amateur Gourmet, @amateurgourmet), Max Brearley (Pub Diaries, @maxbrearley) and Emma Galloway (My Darling Lemon Thyme, @mydarlingLT) sharing stories about their blogging journey and the opportunities they have received, providing some advice and inspiration for delegates.

5:00pm-5:05pm

Thank You and Close, housekeeping for dinner and Sunday activities

7:00pm-10:00pm

Pop-Up Dinner, Perth City Farm Courtyard